Branding Your Small Business
Your brand is your unique expertise.™
Let’s clarify your expertise and make it shine!
Like many entrepreneurs and small business owners, do you struggle with your brand? Does it seem like you’re climbing an impossibly high mountain – without a path?
Patrice Rhoades-Baum believes the question “What is a brand?” is overly complicated. For entrepreneurs and small businesses your brand is your unique expertise.
Therefore, to discover your brand, we must simply clarify your unique expertise – the gem that is unique to you – and makes it shine. Working together in a fast, affordable process, we’ll identify and polish your brand. We’ll even hone your elevator pitch.
Our custom branding process is 100% geared to small businesses.
Your expertise is absolutely unique. If you are a professional speaker, consultant, coach, or other small business owner, you know other companies may offer similar services. However, no one on Earth offers the same combination of experience, advice, philosophies, methods, and education as you. These experiences, talents, and skills forge together to create your unique expertise.
This means the value you provide and (flip side of the same coin) the benefits your clients or audience members receive are absolutely unique. This is what we look for in our custom branding process – and what we distill to create your brand.
Here’s how we’ll brand your business:
- Clarify your target audience and discuss their needs or challenges.
- Identify your unique expertise, the key value you offer, how you meet your target audience’s needs, and the benefits and results they receive.
- Create your brand: A tagline that distills your top benefit message and other brand elements that, together, tell a complete story about the unique expertise you offer.
- A detailed branding document that brings clarity and strategic direction to your business. Plus, we provide this document to our designers to create your new logo, website, one-sheet, business cards, and more.
- Clarification on your name, title, and company name
- New tagline, which distills your top benefit message
- Suggested website addresses
- Your elevator pitch
- Lots of marketing advice to grow your business!
Ready to create your new brand?
Click to schedule a free 30-minute discussion.
Portfolio Highlights
Example taglines (a key branding element) created by Patrice Rhoades-Baum:
Blair Tindall – Speaker, Author & Musical Explorer
www.FlairForGenius.com
Tagline: Find where you shine and discover your genius.™
Bruce Hale – Professional Speaker on StorySelling
www.BruceTalks.com
Tagline: Build trust. Build your business.™
Chandra Hall – Professional Speaker
www.ChandraHall.com
Tagline: Where inspiration meets action.™
Greg Bennett – Sales Trainer and Coach
www.GregBennettSales.com
Tagline: Radically improve your sales performance.™
Tom Coalson – Speaker, Consultant & Trainer
Sustainability expertise for construction and real estate
www.TomCoalson.com
Tagline: Your path to Green: Simple - Practical - Profitable!™
Elizabeth Lengyel – Career Coach
www.PeopleCoach.com
Tagline: Get juiced with your career breakthrough!™
Brenda Staab – Sales Consultant, Trainer and Coach
www.MountainPeakSalesTraining.com
Tagline: Energize your sales team – Reach new heights!™
Visionbox, Inc. – Robust websites and custom software applications
www.visionbox.com
Tagline: Robust solutions for your real business needs.™
Dr. Michael Staab – Cardiology Consultant
www.CardiologyWise.com
Tagline: Cardiology expertise for business and law: Clear. Objective. Responsive.™
"With Patrice's expertise, we got to the heart of what I wanted my new business to be about. She helped me narrow my focus, which has helped me make better decisions in my marketing efforts.
Patrice is a branding pro!"
– Brenda Staab
Sales Consultant, Trainer & Coach
www.MountainPeakSalesTraining.com