Business owners look to our team for on-target branding, websites, one-sheets, and more

Case Study #1
To launch speaking business, attorney needed to bring his new brand to life

Challenge
When Jonathan Bowman, Esq., came to our team, he had selected the name of his new company: Clear Picture Leadership. However, he needed a website and marketing materials that would communicate his leadership expertise and help him launch his speaking career.

Jonathan's speaking business has a unique twist, which needed to be clearly presented visually and in the copy. As a professional photographer, he uses his photos in presentations to help convey his leadership concepts.

Solution

• Our team identified Jonathan's key benefit message for leaders: "Create a bold, clear-picture vision that inspires others." We wrote the copy for his new website, ensuring it resonated with this benefit message.
• Our team created the logo, copy, and design for Jonathan's speaker brochure (one-sheet).
• Next, we created his new website, featuring Jonathan's photography. Plus, the website includes hardworking marketing features such as calls to action, a subscriber opt-in box, and contact form.
• In addition, we created a marketing postcard and identity package (business card, letterhead, and envelope).

Results
Jonathan is now launching his speaking business from a solid foundation: a clear brand, hardworking website, and professional marketing materials. He notes: "This is an extremely talented team. I'm very pleased about the professional quality of my website and marketing materials."

Case Study #2
Creative talent wanted to promote new speaking business and other creative ventures

Challenge
Author, speaker, and professional musician Blair Tindall needed a brand, website, and marketing materials to launch her professional speaking business: Flair For Genius. In addition, her new brand and website would need to support other creative endeavors, such as a TV show she hopes to launch in which she explores world music.

Solution

• Our team created Blair’s new tagline, which distills the top benefit message for her speaking business: “Find where you shine & discover your genius.” Plus, we created a logo that beautifully complements her new tagline.
• Next, we wrote website copy that resonates with her top benefit message and includes hardworking marketing features.
• We wrote and designed 3 complementary speaker brochures (one-sheets) for Blair, directed to her 3 target audiences.
• In addition, we created an identity package (business card, letterhead, envelope) that presents her brand.

Results
True to her business name, Blair’s professional speaking business is taking off with flair! She’s booking national keynote presentations, while pursuing her other creative endeavors.

Case Study #3
Life coach propels her business to the next level

Challenge
When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business with nationwide presentations and workshops, weekend retreats, and a select coaching clientele.

However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.

Diana needed our help! She requested our complete branding and marketing communications package.

Solution

• First, we teamed with Diana to create a new tagline: Conscious evolution for life!™ We also brainstormed business names that would communicate her vision, yet wouldn’t box her in as her business grew. We selected: Inner Change Enterprises.
• Next, we created a logo that communicates “evolution” and subtly reflects a meditation labyrinth, which is important in Diana’s work.
• These elements – her tagline, company name, and logo – laid a solid foundation for Diana’s brand. We then wrote copy for her speaker one-sheet and website, designed and printed her business card and stationary package, designed and printed her speaker one-sheet, and created her new website.

Results
As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages – and even her 4-stage coaching process. As a result, the on-target website and marketing tools are helping Diana grow her business and achieve her vision.